England Athletics Secure New Balance Sponsorship Deal

England Athletics has announced a new sponsorship deal with apparel brand New Balance.

The new agreement will see New Balance providing performance kit for all England representative teams.

As part of the deal New Balance will produce new designs for England Athletics teams across all disciplines and age groups.

Chris Jones, advice Chief Executive of England Athletics said: “England Athletics is delighted to be working with New Balance, capsule one of the world’s leading performance brands.

“New Balance has shown that they are fully committed to supporting the development of athletes and the grassroots of the sport and the sponsorship represents an exciting opportunity for both New Balance and England Athletics to deliver real value to our membership and the wider athletics and running family in England.”

Pete Riley, New Balance’s Sports Marketing Manager, said: “I am proud that New Balance has taken the opportunity to sponsor the governing body for athletics in England. The beating heart of athletics in England lies within its clubs and its athletes and we feel honoured to be part of such a rich tradition.”

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