Energy Company Secure Title Sponsorship of Spanish Top Flight Basketball League

June 21, 2011

A four-year sponsorship deal has been agreed between Liga ACB, Spain’s top flight basketball league, and Spanish energy company Endesa.

The deal has an option for an extra two year extension and will see the league renamed to the Liga Endesa. The league has taken a title sponsorship for the first time in it’s 30-year history .

Reports in the Spanish press state that the deal is worth between US$6.5m and $8m a year to the ACB.