EnergIce Sponsors Army Athletics

Energy boost supplier EnergIce has signed a five-year partnership with The United States Military Academy.

“We are excited to partner with The United States Military Academy – one of the most recognized brands in the world and one whose core values directly align with our own, sale ” stated IPC Beverage Group and EnergIce CEO Glenn Firestone.  ”We look forward to providing Army Athletics and Cadets who train everyday with an innovative NSF Certified for Sport product, order a healthy way to rehydrate and replenish their bodies with essential nutrients expended during their rigorous preparation.”

The partnership was negotiated between EnergIce and Learfield Sports, which manages the multimedia rights for ninety-nine collegiate titles and properties, including Army Sports Properties.  It allows EnergIce to place corporate signage at some of Army’s facilities such as Michie Stadium for football.  Further, the deal establishes EnergIce as an official digital partner for Army Athletics, which allows for Army social media and website promotion of the brand.

“We are excited about the growth of EnergIce and appreciate their support of our cadets,” said Army Director of Intercollegiate Boo Corrigan.  ”This is the start of a five-year comprehensive relationship and we are looking forward to our partnership.”