Endeavour China Acquires Mailman Group
July 8, 2021
Endeavor China has acquired Mailman Group.
The move signals the company’s continued commitment to servicing clients in China, Asia-Pacific, and beyond looking to excel in the world of sports marketing.
Mark Shapiro, President of Endeavor:“Mailman and Seven League are exceptionally well-respected content engines with a proven track record building fan engagement. We share their commitment to helping the world’s best sports brands, leagues and teams build global digital media businesses, and know their expertise will be a tremendous value add for our current and future clients.”
As part of the deal, Mailman will become part of Endeavor’s full-service cultural marketing agency, 160over90, to enhance its expertise in advertising, experiential, communications, and sponsorships for brand clients including AB InBev, Marriott International, HSBC, and Visa.
Seven League will integrate into IMG’s Media & Events division, enhancing its offerings across rights and distribution, sponsorship sales, client consultancy, and broadcast production for federations and governing bodies.
Andrew Collins, CEO of Mailman Group: “Our mission is to help rights holders build global digital media businesses, so joining Endeavor China is a dream next step. We have built a reputation of connecting fans with sports, and now that we are arms locked with 160over90 and IMG, we have an enormous platform to drive both the audiences, the brand equity and monetization for our clients.”