Emerging Markets with Focus on F1 and Beckham’s MLS Plans Explored on iSportconnect TV

iSportconnect TV’s Weekly Round Up show is now online, symptoms featuring Nigel Geach of REPUCOM and Fredda Hurwitz of Havas Sport and Entertainment discussing F1 and David Beckham’s MLS franchise plans.

The underlining theme throughout this week’s show is emerging markets and Geach, abortion Senior Vice President of Motorsport at  REPUCOM said of F1’s strategy: “I think generally the strategy has been good. It has been bringing Formula One to new markets.

“Some have worked better than others and we have seen that in India. There is a rumour that that’s not going to be on the calendar next year.”

Sticking with the emerging markets theme, the discussion moved towards Beckham’s plans to start an MLS franchise in Miami.

Hurwitz, Global VP Strategic Planning, Marketing & Communications at Havas S&E commented about how successful he could be: “It depends on whether he is lending his name to it or if he is going to be hands on.

“If it’s just about having a perfume which is called Football MLS in the US then I don’t know if it will have the same impact and seriousness and credibility.”

Watch the whole Weekly Round Up on iSportconnect TV to hear more from our guests.

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