Eli Manning Gets Promotional Tie-Up with Dunkin’ Donuts

Dunkin’ Donuts has announced it has entered into a three-year promotional partnership with New York Giants quarterback Eli Manning.

The two-time championship quarterback will be featured in Dunkin’ Donuts advertisements starting during this year’s football season. Manning will promote the chain’s coffee and limited time offerings, the quick service chain said in a release.

“We couldn’t be more excited to work with the New York football legend that is Eli Manning,” Tom Manchester, Dunkin’ Donuts’ vice president of field marketing, said in the release “Dunkin’ Donuts has a long and successful history of working with the New York Giants, and we are thrilled to extend that relationship by working with Eli over the next three years.”

The regional adds will be run in the New York state counties of Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster and Westchester; in the New Jersey counties of Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union and Warren; and in Connecticut’s Fairfield County. More than 1,500 of Dunkin’ Donuts’ 7,015 domestic units are in those areas.

“Dunkin’ Donuts has been part of my daily routine for many years, so I’m really looking forward to working with the brand,” Manning said in the release. “Dunkin’ Donuts and the Giants are both well known for their passionate fans. This partnership is sure to keep people in the New York Tri-state area running on Dunkin’ all year long.”