Eleven Sports and YouNow sign sports content agreement
November 30, 2017
Global sports provider Eleven Sports and live streaming pioneer YouNow have today announced a partnership that will see YouNow’s new, blockchain-powered Rize app showcase live content from Eleven Sports in the US.
YouNow, the 40-million-user live streaming network for millennials and Gen Z, will launch Rize, the world’s first cryptocurrency-powered mobile video app in January.
The video technology will enable viewers to actively engage with one another and the competition itself in real time, while consuming Eleven Sports’ diverse array of sports content.
Rize’s community will join their friends from around the world on live video while watching live streams of a diverse range of sports from Soccer to the Kontinental Hockey League. For the first time, they’ll be able to feel like one of the thousands of fans in the stadium, watching the game and celebrating with fellow fans.
“The YouNow fan is mobile, young and connected and we’re excited to team up with them and target this passionate audience,” said Danny Menken, Group Managing Director, Eleven Sports.
“We have recently proven our strategy to reach new audiences in innovative ways by live-streaming top sports action on social media platforms including Facebook and Twitter.
“Interactive communities such as YouNow create a wide-open field for immersive ways to serve up live sports – we’re bringing sport to the fan, and this partnership underscores that goal.”
Adi Sideman, CEO of YouNow, added: “We are delighted to bring Eleven Sports’s premium content to our products. We welcome a programming partnership that leverages our live streaming expertise, their worldwide sports business, and a passionate audience that seeks to participate in the experience.”
