Eleven Sports To Unveil Streaming Service In Japan

March 14, 2019

Eleven Sports is set to launch its streaming service in Japan on Saturday (March 16).

The new service will stream live action from the local Eastern and Western Leagues of the NPB Farm Leagues, Japan’s minor league baseball competitions.

The action will be available for free via PC and smartphones at Eleven Sports will further produce digital content to provide improved coverage of the NPB Farm Leagues. This will include comprehensive highlights, match reports and the latest news related to the Eastern and Western Leagues.

Suhyeon Cho, Managing Director, Eleven Sports in Japan, said: “Baseball is hugely popular in Japan and we are very excited to be bringing unprecedented coverage of the NPB Farm Leagues to fans across the country for free. Some games from the league have been broadcast previously, but Eleven Sports will break new ground by streaming such a large volume of matches at a level never seen before.”

“We are looking forward to working with the teams to grow the exposure of the NPB Farm leagues locally. We are also aiming to add further content to our service as we aim to build a compelling ad-funded model that serves local fans with local sport.”

Anouk Mertens, Chief Operating Officer, Eleven Sports Group, said: “The launch of Eleven Sports in Japan marks the evolution of our digital strategy as we continue to explore new ways to make top quality sport accessible, and in this case, free for fans.”

“This differs from the premium model that has been highly successful for Eleven Sports in several markets globally, but we are very confident that this innovative digital approach will be very appealing for fans and for commercial partners.”