Eleven Sports Portugal Creates WhatsApp Service For Fans
February 18, 2020
ELEVEN SPORTS Portugal has created a new WhatsApp service to give fans faster access to their favourite sporting moments when they’re on the move.
Starting with Tuesday’s Champions League Round of 16 matches, ELEVEN will WhatsApp match updates, including goal clips, to any fans who subscribe to the service. The tool will be available for a host of premium live sport in Portugal, including LaLiga, Bundesliga and Ligue1, as well as the Champions League.
The new WhatsApp service is the latest in a series of innovations from ELEVEN SPORTS to bring fans their favourite sporting moments, wherever they want to consume them. Last year ELEVEN launched a new partnership with leading football app One Football to make matches available to fans through the app.
It tops off a positive year for ELEVEN Portugal’s social platforms, which grew by 138% in 2019.
Nuno Filipe Miranda, Director of Marketing and Communications, ELEVEN SPORTS Portugal, said:
“We want to make it as easy as possible to for our fans to watch their favourite sporting moments across all of our platforms. With more than 60% of the Portuguese population now on WhatsApp, it’s important that we’re there to bring our fans all the action, straight to their phones.”
