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Eleven Sports in Poland to live stream first ever Bundesliga match on Facebook

By Community | January 5, 2018

Eleven Sports is set to deliver a Bundesliga first when the sports provider live streams the match between Bayer Leverkusen and Bayern Munich on Facebook in Poland.

The match between the two teams s the opening fixture of the second leg of Bundesliga season 2017/18 and takes place on Friday 12 January.

The move marks the first time that a Bundesliga match will be streamed live on Facebook and underlines the joint commitment of Eleven Sports and Bundesliga International GmbH, the sales and marketing arm of the German Football League (DFL), towards innovative marketing and promotional activities with the goal of closely engaging with fans and followers in Poland.

Danny Menken, Group Managing Director, Eleven Sports, said: “Live streaming on social media remains a priority for Eleven Sports and this is further evidence that we are bringing premium sport to connected fans everywhere in highly engaging and innovative ways.”

“Our ambition is to reach every fan in each of our markets and live streaming on social media makes our top-class properties much more accessible to the fans, while also helping Eleven and the rights holder to reach new and diverse audiences.”

Bundesliga International’s Chief Executive Officer, Robert Klein, added: “For Bundesliga as an innovation leader in the field of Sports, digitalization plays a key role.

“Our digital platforms and social media channels are providing us with new, effective tools that we use to distribute the Bundesliga’s high appeal in the global market via inspiring content. With the Facebook Live stream through our partner Eleven Sports we will inspire more and more football fans for the Bundesliga in Poland.”

READ MORE: What’s next for Facebook’s live sports strategy?

Bayern Munich ELEVEN SPORTS Facebook Football Livestream Poland Soccer Social Media