Basketball Broadcasting ELEVEN SPORTS Formosa Dreamers Partnership Southeast Asian Nations (ASEAN)

Eleven Sports expands portfolio with Taiwanese basketball partnership

By Community | November 17, 2017

Global sports provider Eleven Sports has announced a partnership with Taiwanese basketball team Formosa Dreamers to show all their fixtures in the Association of Southeast Asian Nations (ASEAN) Basketball League.

Fans in Taiwan will be able to enjoy all home and away games of local side Formosa Dreamers for the whole season, starting on Saturday 18 November.

Eleven Sports has also secured live and exclusive action from the ASEAN Basketball League playoffs in Taiwan.

“Our aim is to meet unmet demand and make locally relevant, underserved sports content available to fans in each of our domestic markets,” said Danny Menken, group managing director, Eleven Sports.

“Following on from the ground-breaking success of the Taiwanese baseball team the Lamigo Monkeys, we are thrilled to bring more premium action from another top local side. Basketball is very popular in Taiwan and we are looking forward to collaborating with Formosa Dreamers to expand their reach and grow their fanbase amongst loyal sports followers across the country.”

Cheng-Chung Chang, president and co-founder of Formosa Dreamers, said: “We are very excited to partner with Eleven Sports to showcase the action from Formosa Dreamers home and away games this season.

“We have seen the exciting and innovative ways in which ELEVEN has promoted the Lamigo Monkeys on air, online and via social media and we are confident we can work together to create a successful team and build a loyal following ensuring the whole of Taiwan gets behind the team.”

Basketball Broadcasting ELEVEN SPORTS Formosa Dreamers Partnership Southeast Asian Nations (ASEAN)