Eleven Sports Names New Chief For Belgium

April 8, 2019

Eleven Sports has appointed Guillaume Collard as Managing Director for Belgium and Luxembourg.

Collard has been with Eleven Sports since 2016 and was previously Head of Business Development for Eleven Sports in Belgium and Luxembourg. He will take over from Anouk Mertens, who was appointed as COO of the Eleven Sports Group in November.

Prior to joining Eleven Sports, Collard held various management positions at Proximus, including Head of Content Strategy.

Collard said: “I am delighted to have the opportunity to continue the great work done with Anouk and the team to create a very successful business in Belgium and Luxembourg. We have a first-class team that is eager to keep improving and innovating our offer for fans all over the country. I am looking forward to working together to ensure we reinforce and grow our strong market position.”

Group COO Mertens, said: “Having worked with Guillaume in our Belgian team for almost three years, I am confident our business is in very capable hands. This will be a seamless transition and I look forward to continuing our close working relationship.”

“Guillaume has excellent knowledge of the local business and the market dynamics. As part of our team he has helped to establish Eleven Sports as a leading sports provider in the market.”