ELEVEN SPORTS Acquires LaLiga Rights For UK And Ireland

ELEVEN SPORTS has agreed an exclusive three-year deal with Spanish football league LaLiga to show all their matches live across the UK and Ireland.

The partnership will start at the beginning of next season. The global sports provider will work closely with LaLiga to help grow the competition’s appeal across both countries.

ELEVEN SPORTS already holds LaLiga rights in both Belgium and Poland.

“We are proud to build on our existing relationship with LaLiga, this time in the UK, one of the most passionate football countries in the world where Spanish football has significant appeal.” said Marc Watson, Executive Chairman and Group CEO at ELEVEN SPORTS.

“This is an incredibly exciting time for our young and dynamic company and we will announce soon how we will introduce innovative ways for dedicated fans to watch and engage in the live action. The way people, especially young people, watch live sport is changing and we always try to reflect that in the ways we make our product available. We are excited about the opportunities we have to do this in the UK and Ireland.”

“ELEVEN SPORTS are an excellent partner for us in various markets across Europe and we are delighted to have the opportunity to work with them in the UK and Ireland – important markets for us in which LaLiga is very popular,” added Javier Tebas, President of LaLiga.

“We have worked very hard to promote the excellence of LaLiga in the UK and Ireland and we are confident that ELEVEN SPORTS will help us to grow and innovate our brand in the market for years to come.”