ELEVEN Seal NOWO Football Deal For Portugal
By Shantanu Srivastav | May 31, 2018
ELEVEN SPORTS has agreed a carriage deal with NOWO to show LaLiga and UEFA Champions League football matches in Portugal.
The Portuguese teleco will distribute ELEVEN’s channels across the country, with fans gaining access to Spain’s top flight and Europe’s premier knockout competition.
“We’re delighted to partner with NOWO to serve Portuguese football fans with our award-winning style of fan-first coverage.” said Danny Menken, Group Managing Director of the UK-based sports channel.
“Portugal is one of the most passionate football countries in the world. We know there is a significant hunger for world class football and working with NOWO will help us to make our premium action accessible for dedicated fans across the country.”
Miguel Venâncio, Chief Executive Officer NOWO, added: “This is a very important step that asserts NOWO as a decisive player in the sports market, allowing all Portuguese fans to access great sports content. The partnership follows our strategy to increase our penetration in the market, delivering new ways to access to premium content.”