Broadcasting rights Bundesliga ELEVEN SPORTS Football Soccer

Eleven continues to build on Bundesliga success in Poland

By Community | December 21, 2017

As the second half of the 2017/18 football season approaches, Eleven Sports is introducing even more content in Poland aimed at boosting ever-growing viewing figures driven by action from Bundesliga and LaLiga Santander.

Eleven Sports acquired live rights to the top two tiers of the German league earlier this year from Bundesliga International, a subsidiary of the German Football League. To date, Eleven has shown close to 100 Bundesliga games, 68 Bundesliga 2 games and the German Supercup.

Thanks to the popularity of Bundesliga, Eleven Sports continues to grow in Poland with the platform’s services regularly named among the best performing sports channels in the market with viewers aged 16 to 49 this season, according to figures from Nielsen.

Eleven is now set to build on that success in 2018 with the launch of new football programming, including a new daily sports show to supplement Bundesliga action which will include the latest news updates and highlights from every match.

“When we purchased Bundesliga rights, we were very confident that they would prove to be one of our greatest programming assets. The first half of this season has proved that our expectations were right.” said Danny Menken, Group Managing Director, Eleven Sports.

“We are thrilled that many fans in Poland are tuning in to Eleven Sports to watch the top-class action from Germany’s top football leagues.

“Thanks to our great relationship with Bundesliga, we are able to offer Polish fans an engaging match experience that goes beyond what has traditionally been offered in the market and we are looking forward to building on this success in 2018.”

The supplementary content will add to the in-depth, pre and post-match studio and pitch-side analysis that Eleven already offers.

During the first half of the season Eleven has delivered more content than ever before in the market around Bundesliga matches with magazine and highlights shows, live in-stadium studio analysis at 10 matches and LIVE pitch-side analysis during three games.

The self-produced studio shows are helping to gain traction with fans with audience figures showing that fans treat studio segments as an essential part of the viewing experience with 50% of viewers watching pre-match programming, 90% watching half-time studio analysis and 60% watching post-match studio analysis.

Broadcasting rights Bundesliga ELEVEN SPORTS Football Soccer