ELEVEN Appoints Marcel Mohaupt As Chief Strategy Officer
By Taruka Srivastav | February 4, 2021
ELEVEN has announced the appointment of Marcel Mohaupt as the Group’s Chief Strategy Officer.
Marcel will be responsible for leading the Group’s business strategy and for driving innovation across the network. The move is an important part of the wider ELEVEN management team restructure announced in January 2021.
Marcel joins ELEVEN from the leading European touring-car series DTM, where he was Managing Director.
Over the past 25 years, Marcel has held a series of strategic and marketing roles in sports and media. He was Senior Media & Streaming Strategy Advisor at FIFA, where he worked closely with ELEVEN’s CEO Luis Vicente to champion new technologies, gaming, data, content and content distribution strategies. He enjoyed two spells with ProSiebenSat.1 Media SE, most recently as Senior Vice President of the German mass media company’s Pay TV division. Earlier in his career, Marcel spent five years as the Germany Director of Marketing for Twentieth Century Fox.
Luis Vicente, ELEVEN CEO, has welcomed Marcel to the team: “Marcel is someone I had the pleasure to work closely with in my time at FIFA. He is a proven leader in sports and media with a fantastic track record of driving sports and media businesses forwards. His experience and analytical approach will add tremendous value to ELEVEN as we continue to grow our offering for sports fans around the world.”
Marcel Mohaupt, Group Chief Strategy Officer, added: “ELEVEN’s journey over the past five and a half years has been fantastic to see. Their innovative, fan centric approach has established them as a leading platform in markets across Europe and Asia. I look forward to contributing to the next phase of the Group’s growth, as we work to build a truly global sports ecosystem in the months ahead.”
Marcel will begin his new role on April 1st, 2021.