Eleven Name de Sousa As MD For Portugal

International pay-TV broadcaster Eleven Sports has named Jorge Pavão de Sousa as its Managing Director for Portugal.

In his new role, the former Vodafone TV head will be responsible for further expanding Eleven’s growth in the country including increasing revenues, developing strategic partnerships and overseeing the platform’s day-to-day operations.

De Sousa will also be involved in strategic projects at group level.

He will join the broadcaster on 17th September, reporting directly to Danny Menken, Eleven’s Group Managing Director.

Commenting on his appointment, Menken said: “Jorge brings with him a vast amount of experience and a large network in the industry, not only in Portugal but also internationally. His way of thinking and acting is exactly in line with Eleven’s philosophy; I am sure that he will add a lot of value to not only our Portuguese, but also our international business, and I cannot wait to start working together with him significantly growing our business.”

De Sousa added: “I am really excited to join Eleven Sports in Portugal and to lead the Portuguese operation to become the go-to destination for Sports fans across the market. We will seek to establish strong local partnerships and relevant fan-centric content offering by leveraging all global relationships already established by Eleven Sports, working closely with Eleven team in London to continuously look for new ways to cover Sports entertainment.

“We want to become the leading Sports media company in Portugal by producing innovative approaches and solutions, partnering with the best players to and leveraging Eleven’s digital and social media platforms to provide a full and deep coverage for the fans”