Elche Gets Sports Betting Brand as Shirt Sponsor

November 23, 2012

Spanish gaming firm Codere SA has announced that its Codere Apuestas sports betting brand has signed a one-season sponsorship deal with Alicante-based second division side of Elche CF.

The shirt sponsorship agreement will run for the duration of the current domestic season with Elche currently lying top of the table with 32 points from 14 games.

“We are delighted and proud to have reached this agreement with Elche as it is in line with our values and hopes that this new union will bring us a lot of joy, capsule ” said Pablo Baquera, see Marketing Director for Codere.

“At Codere, ed we live football and sports in general as a unique experience that gives us excitement and allows us enjoy the moment to the fullest with the illusion of live sports brining even more emotion if possible.”

Codere Apuestas currently operates 70 gaming halls and over 700 terminals in Valencia and will have its logo displayed across shirts worn by Elche players. In addition, Codere stated that the sportsbetting brand will ‘undertake several sponsorship actions with the squad throughout the season’ that may include its use of club images and symbols across ‘various media’. Finally, the team’s 38,700-seat Estadio Manuel Martinez Valero will see its scoreboards joined by a pair of branding advertising boards.

“For us, it is very important to establish agreements with companies like Codere as its support is very important for our organisation and is a clear reflection of Elche as a prestigious and highly attractive business,” said Jose Sepulcre Coves, President for Elche.