EHF Champions League & Qatar 2015 Agree Promotional Partnership

May 3, 2013

EHF Marketing GmbH, the marketing arm of the European Handball Federation, has announced a new agreement that will see the promotion of the 2015 World Handball Championship to fans across Europe.

Beginning with the 2013 VELUX EHF FINAL4 to be played in Cologne on 1/2 June 2013, the co-operation will see the advertising and promotion of the event through LCD perimeter advertising in the VELUX EHF Champions League.

The deal also includes promotional events for fans at the next two VELUX EHF FINAL4 events and at selected matches in the VELUX EHF Champions League over the next two seasons.

Commenting on the new agreement, Peter Vargo, Managing Director of EHF Marketing GmbH, said: “We are delighted to be able to welcome our new partners. We are looking forward to working with them to ensure a greater exposure of the tournament. With plethora of stars from the VELUX EHF Champions League the 2015 World Championship is also bound to be a show window of our premier competition and our new partnership underlines how our brand expands beyond the European borders.”

The 2015 World Championship will be played in Doha, Qatar from 11 to 27 January 2015, the first time that the event will be hosted in the Middle East. In a new innovation, the 24-team event will be staged in venues across one city, offering superb conditions for teams, media and spectators who will be able focus completely on the sport rather than travelling between venues. Thanks to the Qatari climate, fans travelling to the event will also be able to enjoy the sun with average temperatures of 20 degrees in January.

HE Skk Joaan bin Hamad Al Thani, Chairman of the 2015 World Championship, said: “The Qatar Organising Committee’s vision is to promoting the handball community. Without any doubt staging the championship in one single city enables an unbeatable feeling of togetherness to the handball family.”

Over the ten years, Qatar will be hosting several of the world’s most important sport events, including the FINA 2014 Swimming World Championship, the 2015 Men’s World Handball Championship, UCI 2016 Open Road World Championship and the 2022 FIFA World Cup.