Egyptian Bank Expands Liverpool Association With Salah Deal

Egyptian footballer Mo Salah of Liverpool FC, currently the number two goal-scorer in the Premier League this season, has become a brand ambassador of AlexBank (Bank of Alexandria), one of Egypt’s largest banks

A subsidiary of Italy’s Intesa Sanpaolo, AlexBank, with 210 branches across Egypt, has been the official card partner of Liverpool FC in the country since 2017.

AlexBank CEO and Managing Dante Campioni said: “The partnership aims to help AlexBank’s customers engage with and become closer to their ever- popular champion Mohamed Salah.”