Edox Becomes Official Timekeeper of World Curling Federation

Swiss watch manufacturer Edox has been announced as the Official Timekeeper of the World Curling Federation after signing a two-year deal.

The contract, recipe facilitated by the WCF’s marketing agent Infront Sports & Media, sees a new role created for an official timekeeper. This will see Edox become fully integrated across the WCF World Men’s and Women’s Curling Championship events as well as the European Curling Championships for the 2013/14 and 2014/15 seasons.

Kate Caithness, President of the WCF, commented: “Infront’s on-going effort to enhance the communication value and strength of our events continues to deliver strong marketing results. We welcome Edox onto the ice and are convinced that our new timekeeper will benefit greatly from the growing popularity of curling, especially as the company has committed to all three top events and will therefore be an integral part of our sport for the next two years.”

Victor Strambini, President of Edox, said: “There are few sports that are so closely associated to precision and accuracy as curling. This provides an ideal environment for our premium brand, even more so as the TV audiences are on the rise. The Edox motto is to provide ‘Timing for Champions’ and we are proud to activate this approach through the World and European curling champions of the future. A dedicated WCF watch made by Edox will allow fans of curling to make a true champion impression themselves.”

The 2013 Le Gruyère European Curling Championships will be held in Stavanger, Norway, from 23 to 30 November. The 2014 Ford World Women’s Curling Championship will take place from 15 to 23 March in Saint John, Canada with the 2014 World Men’s Curling Championship following thereafter from 29 March to 6 April in Beijing, China.