Cricket ECB

ECB Unveils #ExpressYourself Campaign For Men’s World Cup

May 31, 2019

England and Wales Cricket Board (ECB) has launched a new #ExpressYourself campaign with the aim to inspire fans as England prepares to compete in the upcoming ICC Men’s Cricket World Cup, which will is being hosted in England and Wales for the first time in 20 years.

The campaign is focused on engaging a young audience to grow fans’ connections with the England One Day International (ODI) team and maximise the impact of the tournament.

The campaign has been co-created with England ODI captain Eoin Morgan.

Eoin Morgan, England ODI Team Captain, said: “The guys can’t wait to take part in cricket’s biggest tournament in front of noisy, passionate, sell-out home crowds. Over the past few years we have been determined to really express ourselves each and every time we go out to play. We have players with the confidence, skills and experience to trust their instincts and play their natural games. A fearless approach is what this team is all about and it’s great to have a campaign which reflects that.”

Tom Harrison, ECB Chief Executive Officer, said: “Under the strong leadership of Eoin Morgan, this team has grown to embody what it means to believe in yourself and have faith that you can achieve incredible things, and they go into this tournament as favourites.

“The Express Yourself campaign celebrates the courage of self-belief as well as the ability to put your team ahead of individual success. It’s a powerful message that I hope will resonate with cricket fans and inspire the next generation to help grow the game.”


Cricket ECB