ECB to Stream First Ever Non-televised Fixture Online

August 7, 2013

The ECB have announced they will stream a non-televised fixture live on its digital platforms for the first time.

The Women’s Ashes NatWest ODI fixture at Lord’s on Tuesday 20 August will be showcased on its website and official YouTube channel.

This summer, the ECB has been streaming the Investec Ashes Series live on its YouTube channel to more than 50 countries across mainland Europe and North America. In 2013, the channel has received over 5 million views of its video content worldwide, 2.4 million of these being Investec Ashes Series content. The governing body’s channel also offers highlights of every Investec Test, NatWest ODI & T20, LV= County Championship and Yorkshire Bank 40 matches, as well as behind-the-scenes features and player interviews.

The Women’s Ashes Series will comprise of one Test match, three NatWest Women’s One-Day Internationals, and three NatWest Women’s International Twenty20 matches. 

David Collier, Chief Executive of ECB, said: “This is a further example of our commitment to increasing both the reach of women’s cricket and our digital presence. The Women’s Ashes Series presents a fantastic opportunity for us to inspire more women and girls to get involved with our sport, and we hope that the ECB’s online services will provide a great boost for the women’s game in England and Wales.”  

The production is being managed by PERFORM. Warren Palk, MD UK & N.Europe of PERFORM, said: “We are excited to be working with ECB to deliver live coverage of this NatWest Women’s ODI. The bespoke production and free to air streaming is a great initiative to raise awareness of the women’s game in this busy summer of cricket.”