ECB kit deal with Adidas comes to an end
By iSportconnect | September 8, 2016
The England and Wales Cricket Board have confirmed the conclusion of its agreement with adidas as Official Kit Supplier to the England teams at the end of the current agreement in March 2017.
adidas became the ECB’s Official Kit Supplier in 2008, providing match and training wear to all England teams including the men’s and women’s Test, One-Day and T20 sides as well as the Lions and all four England disability teams.
The ECB will start the 2017 domestic season with a new Official Kit Supplier, agreed under a five-year deal to be announced in the spring.
The new partnership will begin with a men’s One-Day International series against Ireland in May and include the men’s team in the 2017 ICC Champions Trophy (June) and women in the 2017 ICC Women’s World Cup (June-July), both played on home soil next summer.
Sanjay Patel, Commercial Director at the ECB said: “We are very grateful for the successful partnership with adidas and thank them for their excellent support over the past eight seasons.
“During the partnership, England teams have enjoyed success on and off the pitch and the women’s and disability game has grown at pace. adidas has been a key part of that and we wish them well.”