ECB Partners Sky For Participation Test
By Shantanu Srivastav | June 1, 2018
The ECB has partnered with Sky to make the second Test between England and Pakistan at Emerald Headingley the Participation Test.
Each day throughout the Test – which gets underway today – Sky will focus on key initiatives undertaken by the ECB to ensure grassroots participation and growth remains as diverse and inclusive as possible.
Day one will focus on the All Stars Cricket programme and the work done across the country to help cricket clubs continue to be open and inclusive thanks to initiatives such as Women’s Soft Ball Cricket Festivals and NatWest CricketForce.
ECB Director of Participation and Growth, Matt Dwyer, said: “Working with Sky during The Participation Test gives us a fantastic opportunity to shine a light on the multitude of ways people can get involved in our sport – at every level.
“We want to inspire more people, no matter their background, gender or faith to pick up a bat and ball and have the opportunity to play and enjoy the game. We will also continue to support clubs to grow their player and volunteer base while recommending junior and senior formats to give players the games that they want.”
Sky Head of Cricket, Bryan Henderson, added: “We are really excited to be working with the ECB to support some amazing activities. Whether it’s focusing on All Stars Cricket, South Asian Communities, Chance to Shine or disability cricket we want to highlight every opportunity to play the game.”