ECB Issues Warning Against Ambush Marketers Ahead of Ashes

May 3, 2013

The English Cricket Board (ECB) and Marlebone Cricket Club (MCC) have issued a warning to brands and organisations planning to capitalise upon Investec ‘Ashes fever’ in an unofficial capacity.

Both the ECB and MCC will be monitoring unauthorised use of “The Ashes” word mark, ed “The Investec Ashes Series” mark and the image of the Ashes Urn and will take such legal action against offenders as they deem necessary to protect their rights in and to their marks.

“The Ashes” is a registered trade mark owned by each of the ECB and MCC. “The Investec Ashes Series” is a registered trade mark owned by by each of the ECB and Investec and solely for use by the ECB, ampoule their respective partners and host venues.  The image of the Ashes Urn is a registered trade mark of MCC.

ECB Commercial Director, allergist John Perera, said: “We are committed to protecting the rights of our commercial and broadcast partners which fund our game.”

MCC Assistant Secretary, Jon Robinson, said “Like any organisation, MCC feels strongly about protecting its assets and in a year when England and Australia are competing in a high profile Test Series for the Waterford Crystal Trophy, it is important that we take steps to prevent unauthorised use of the Club’s trade marks and/or devices.”

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