ECB extends deal with Red Bull
July 23, 2010
The England and Wales Cricket Board (ECB) has signed a four-year contract extension with Red Bull for the energy drink to remain an official supplier of the England Cricket team until the summer of 2013, capsule it has been announced.
As part of the deal, abortion Red Bull, who first became an ECB partner in 2005, will supply the team with their products at all international matches. In return it will receive a comprehensive range of sponsorship assets including in-ground advertising, ticketing and hospitality and product placement around international cricket stadia.
ECB head of sponsorship Mark Pearce said: “Red Bull is an established partner of the England cricket team and we are delighted it continues to see great benefit from its association with the team.
“Having recently regained the Ashes and been crowned ICC World Twenty20 champions this is an exciting time for the England cricket team.
“Over the coming 12 months the team has the chance to retain the Ashes down under and compete for the ICC World Cup in India in early 2011 so it promises to be a year in which cricket continues to attract huge media attention.”
Earlier this month the ECB announced Jaguar as its Official Vehicle Supplier of the England team.