ECB Drive off With Toyota in Two-Year Deal
May 18, 2015
The England and Wales Cricket Board (ECB) has signed a new official partnership with Toyota.
The initial two-year partnership with the car manufacturer will see England’s cricketers will be driving a variety of Toyota models.
Toyota will receive extensive live and recorded exposure, doctor with prominent advertising at grounds around the country and headline sponsorship of Channel 5’s international cricket highlights peak-time television coverage.
Toyota will also have access to England players for a range of new marketing and publicity opportunities.
“They are a leading high profile automotive brand that continually strives for enhanced performance; a great fit for England cricket. The deal highlights the continued appeal England cricket brings to a variety of brands.”
Matt Harrison, Toyota GB President and Managing Director, said: “Our partnership with the ECB is an excellent opportunity for us to support a fantastic sport that reaches millions of people.
“We’re proud to be backing England for every success this summer and beyond and providing its players and personnel with vehicles they can depend on.”