ECB Confirm Maximuscle as Official Nutrition Supplier

The England and Wales Cricket Board (ECB) have announced that Maximuscle, part of the GlaxoSmithKline (GSK) Group, will remain the official nutrition supplier to the body and England cricket teams until the end of 2013.

Maximuscle originally became a supplier to the ECB – the governing body of English cricket – in 2008, and will continue to work with the organisation’s science and medicine team, based at the National Cricket Performance Centre, to develop a range of bespoke products that are designed to improve physical condition and preparation of all the England teams, under the terms of the agreement.

Nick Moore, ECB head of sales, stated: “Over the past three years Maximuscle has been instrumental in working with the ECB’s science and medicine staff to help ensure the England cricket team is one of the best prepared in world sport. We are delighted to announce the extension of this partnership and look forward to continuing to work with Maximuscle over the next three years.”

Mark Morgan, senior sponsorship & PR manager from Maximuscle, added: “We are pleased to be continuing this successful partnership and look forward to carrying on our work with the ECB to provide their players with first-class sports nutrition.

“It has been an honour to be a part of the recent momentous successes of England Cricket, including being crowned ICC World Twenty20 champions and bringing home the Ashes.”