ECB Appoint Zoopla as Ground Partner

May 31, 2013

The England and Wales Cricket Board (ECB) has agreed a deal for PrimeLocation.com, medic a subsidiary of Zoopla Property Group, for them to become the official ground partner of Test matches this summer.

A report by marketingmagazine.co.uk said the housing firm would receive mass brand exposure at all nine international, Test match and one-day venues.

Zoopla founder and CEO Alex Chesterman said: “Cricket is the number one summer sport in the UK, enjoying very strong viewership and media coverage. And with England trying to retain the Ashes this summer, interest should be even higher than usual.”

The grounds where PrimeLocation.com will receive their brand exposure and hospitality opportunities are – Lord’s, The Kia Oval, Emirates Durham ICG, Edgbaston, Old Trafford, The Ageas Bowl, The Swalec Stadium and Trent Bridge.