EBU and European Union of Gymnastics Seal Four-Year Extension

The European Union of Gymnastics (UEG) has agreed a renewed four-year media rights agreement with the European Broadcasting Union (EBU).

It extends the current agreement between the two parties, for the period 2017-2020 covering 10 championships. 

The deal covers all platforms including radio, television and digital. The two parties have also agreed a services partnership as part of the deal. 

Eurovision, the EBU’s operational arm, will be the UEG’s exclusive service provider for worldwide distribution as well as the main sponsor for all the UEG European Championships.

EBU Head of Sports Rights – Indoor Sports, Ingolfur Hannesson, added: “This partnership renewal is based on a global multi-services approach from content creation to worldwide distribution.

“Through the EBU viewers are guaranteed maximum free-to-air access and increased visibility of the sport. Through the development of our digital partnership, both the EBU and the UEG are enabling this powerful and at the same time graceful sport to reach new and younger audiences”.

UEG President George Guelzec: “We are delighted with the renewal of this contract. It highlights the trust and dialogue that have characterized our relationship for the three past decades. It fully meets with our will to build relationships between real partners, merging our skills to common goals and in the long term.”