EA Sports Partner with Aston Villa

September 6, 2011

Aston Villa Football Club and Electronic Arts Inc have announced the launch of their new two year partnership, with EA SPORTS™ becoming the Club’s Official Video Game Partner.

EA Sports will launch FIFA 12, on Friday September 30.

EA Sports is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.

Throughout the season, Aston Villa and EA Sports will be hosting various club events and experiences.

EA SPORTS will be designing an Aston Villa-specific FIFA 12 game sleeve featuring three star players, which fans will be able to download for free from the Club website around the launch of FIFA 12.

Content will be produced in the lead-up to key matches, which will be featured on the website and social media channels.

EA Sports will also produce selected FIFA 12 match simulations and stylised video edits featuring Villa players, and will be calling out to fans to play FIFA 12 and score goals for their Club against the opposition teams.

A purpose-built EA Sports gaming trailer will attend selected match days over the course of the season at Villa Park, so fans can try out the FIFA 12 and challenge their friends and family.

Plus there will be a Pro Player Tournament at the training ground to determine which Aston Villa player is the best FIFA 12 gamer.

EA Sports creative will also be visible via the club’s LED perimeter board system at home matches. Nick Harford, Fooball Business Lead at EA Sports said: “We are very excited about our new partnership with Aston Villa and very much look forward to providing FIFA gaming experiences for both fans at Villa Park and players at the Bodymoor Heath training ground.”

Aston Villa’s Chief Executive, Paul Faulkner said: “We are delighted to partner with EA Sports for the next two seasons. EA Sports leads the way in terms of sporting games, especially football, and I’m sure many of our fans will have played and enjoyed its FIFA games.

“I have no doubt that the partnership will be mutually beneficial and we look forward to successful seasons working together.”

This comes weeks after EA Sports secured a similar deal with Fulham. To see this news click here.