EA Sports Gets in the Game with Fulham
August 23, 2011
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Fulham Football Club and Electronic Arts Inc announced the launch of their new two year partnership, with EA SPORTS™ becoming the Club’s Official Video Game Partner.
EA SPORTS launches FIFA 12, the very popular soccer video game franchise on Friday the 30th September. EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.
Throughout the season, Fulham and EA SPORTS will be holding a range of Club events and experiences that Fulham fans will be able to get involved in.
EA SPORTS will be producing a Fulham specific FIFA 12 game sleeve featuring 3 star players, which fans will be able to download for free from the club’s website around the launch of FIFA 12.
A EA SPORTS gaming trailer will be attending selected match days over the course of the season at Craven Cottage, so fans can try out the FIFA 12 and play against their friends and family.
Plus there will be a Pro Player Tournament at the training ground to determine which Fulham player is the best FIFA 12 gamer. EA SPORTS creative will also be visible via the Club’s LED perimeter board system at home matches.
Nick Harford, Football Business Lead at EA SPORTS said: “We are thrilled to be partnering with Fulham Football Club and look forward to providing a series of FIFA 12 gaming experiences for both fans at Craven Cottage and players at the Motspur Park training ground.”
Alistair Mackintosh, CEO at Fulham Football Club said: “Partnering with EA SPORTS is a fantastic opportunity to offer our fans a unique gaming experience on match days at the ground, and on-line. We are very excited at the prospect of seeing our players in this state of the art game, and welcome EA SPORTS as Official Video Game Partner.”