Dutch Cricket Strikes Seven CWC Sponsorships

February 21, 2011

The 2011 International Cricket Council World Cup is proving to be a money spinner for the Royal Netherlands Cricket Board (KNCB) with as many as seven sponsors having coming on board. KNCB had recently signed-up Amul as the main sponsor for Amul Butter brand.

The new sponsors who have joined the list include Optiver (Associate Sponsor of the Netherlands Team at the 2011 Cricket World Cup), ambulance Albion (Helmet Sponsor), Kyboe Watches (Players and Officials Time-pieces), De Stilo Footwear (Players and Officials Footwear), Players and Escher / MAC Jeans (Officials Clothing Apparel), Corus TATA (Event and Hosting India), Surridge (Match play and Training Kit & Clothing Partner).

Richard Cox, KNCB CEO, stated: “The Cricket World Cup is the third largest Sports event in the world and as such commands detailed planning and support for the players and coaching staff. It has been our stated intention all along to ensure the best possible environment for our squad and therefore essential to maximise the corporate opportunities that exist around an event of this size. By engaging with so many brand partners and establishing world class links which will hopefully last for many years we have provided just that environment.

“I would like to thank them all for their support to the team as we look forward to witnessing the team’s achievements at the World Cup but would make particular mention of Optiver as the newest and largest off-field sponsor for the event.  Their presence with us throughout the World Cup will be featured as part of the launch of the new KNCB website set for Monday 21st February just 24 hours before the big game against our old foes England.”

Chris Sketchley from Albion commented: “Albion sports is proud to be supporting the Dutch national cricket team, and in particular during their participation in the ICC Cricket World Cup. Team members are wearing individually fitted helmets to ensure not only the best possible level of comfort and performance, but also to provide the highest level of protection should it be called upon.

“Albion Sports extends this personalised service to other elite teams it directly supports, and in doing so is ensuring future innovations and product enhancements benefit cricketers of all levels around the world as a direct result of insights and feedback provided by elite players. We wish the team every success during the 2011 CWC tournament.”

Rashid Shah of Optiver added: “We have been long time supporters of Cricket in the Netherlands at previous ICC World Events and once again we are looking forward to being associated with the team in Asia as well as featured back here in our home country which is a true reflection of our worldwide brand.”