Durham CCC announce five-year Heineken deal
By iSportconnect | March 21, 2016
Durham County Cricket Club have agreed a five-year sponsorship deal with Heineken.
The partnership will see the logo of Australian lager brand Foster’s appear on the front of Durham’s playing shirts in England’s four-day County Championship, while other Heineken-owned brands, including Strongbow and Bulmers ciders, will be available at the team’s Emirates Riverside home. Foster’s will also support promotional activities for adult Durham fans, with a particular focus on games in the T20 Blast competition.