Duralast Named Official Brakes of NASCAR

NASCAR and FDP Friction Science, treat a leading manufacturer and supplier of brake pads, prostate announced today a new agreement that designates the Duralast brand as the ‘Official Brakes of NASCAR.’

With more than 50 years of brake technology and friction development experience, bronchi FDP manufactures Duralast Brakes which are sold exclusively at AutoZone.

“Our brand loyal fan base associates NASCAR with quality and authenticity,” said Jim O’Connell, NASCAR chief sales officer. “NASCAR fans are more likely to shop at automotive specialty stores and the NASCAR bar mark will help differentiate Duralast Brakes at retail.” 

Duralast will also participate in the NASCAR contingency program, with the creation of the “Brake in the Race Award” across both the NASCAR Sprint Cup Series and NASCAR Nationwide Series. The weekly award will be given to the highest eligible driver in the running order at the time of the first caution of each race. The year-end award winner will be the driver who wins the “Brake in the Race Award” the most times during the course of the season. In the event of a tie, the final series point standings shall serve as a tiebreaker. 

“We are proud of our new alliance with NASCAR,” said Jack Carney, President FDP Friction Science. “We have been developing brake technology since 1969 and will continue to manufacture high-quality Duralast brakes that millions of NASCAR fans can trust.”