Dunlop Extend Title Sponsorship of British Touring Car Championship

Trye manufacturer Dunlop has confirmed it will continue as title sponsor and control tyre supplier for the MSA British Touring Car Championship.

Ahead of the official BTCC ‘media day’ at Donington Park, Dunlop confirmed it has re-signed a multi-year agreement that extends a deal that began more than a decade ago in 2003.

Dunlop’s continued involvement in the series will see all teams supplied with the Sport Maxx tyre range, as well as involving fans and spectators with social media initiatives.

“Partnering with the BTCC provides a great platform for Dunlop from both a product and brand perspective,” said Dunlop’s Andy Marfleet. “Not only do we put our motorsport products to the test in every race, but we also leverage our brand in close association with this important motorsport championship.”

“The sponsorship package we receive allows us to talk to our key audience in the environment where they are most at home – at a race circuit. We are also able to use the BTCC across all of our brand activation across the year highlighting a clear synergy between Dunlop and motorsport.

“The activation will include a clear focus on digital activity with a range of Facebook tabs; we will also be producing a range of insight videos and giving away 30 pairs of tickets to every round of the championship via social media platforms. The partnership allows us to utilise the touring car drivers for promotions and road-tyre events.

“On top of all of this we will be using our ticket and hospitality packages with our dealer network and ensure that our customers are offered the best possible Dunlop experience at selected rounds of the championship.

“The BTCC is one of the most prestigious championships in Europe and our continued investment and partnership with this organisation enables us to prove our position as a leader in motorsport.”