DTB and ProSiebenSat.1 Establish Strategic Partnership
March 26, 2013
The German Tennis Federation (DTB) and ProSiebenSat.1 have agreed a partnership deal which will focus on the internet platform and tennis events on free television.
The website www.tennis.de and the TV channel SAT.1 Gold will be the primary focuses of the ten year partnership, order with the rights to broadcast Premier tournaments on the WTA Tour being aired, along with all the games in the DTB-team Davis Cup and Fed Cup.
On the internet, www.tennis.de will be expanded for tennis fans to be the central tennis portal in Germany.
Dr. Christian Wegner, Chief Digital & Adjacent to ProSiebenSat.1 Media AG said: “For the multimedia production and distribution of tennis we are ideally positioned as a digital 360-degree media company with our broad portfolio.
“We strongly believe in the huge media potential this sport and want to give the tennis with a modern multi-channel approach and exciting new editorial and Drive.”
SAT.1 first transferred the first win of the Davis Cup by a German team, live from Gothenburg 25 years ago.
“A key part of the strategy of the new Bureau is the presence of tennis in the media, specifically online and offline to increase again, so that all tennis fans in our sport, TV and Internet can again experience more, “said DTB president Dr. Karl-Georg Altenburg.
“We are sure that we can revive it, the interest in tennis continues. ProSiebenSat.1 We are together with an attractive offer on www.tennis.de on free TV and lace. “