Dream11 Unveils Ad-Free Aggregator Platform For India
April 30, 2019
Indian online gaming platform Dream11 has unveiled an ad-free multi-sport aggregator platform called Fancode. The new platform will offer content, commerce (sports merchandise) and community engagement.
Fancode will be led by former NBA India MD Yannick Colaco and Prasana Krishnan, former Executive VP and Business Head (Sports) of Sony Pictures Network India.
FanCode offers a personalised, ad-free, curated sports experience across news, live match scores, research-based insights, fantasy sports statistics, expert fantasy tips, game analysis and access to engage with other sports fans.
Colaco said: “India has over 300 million online sports fans, of which over 60 million use fantasy sports as their primary tool for engagement with their favourite sport. In all likelihood, the next wave of growth in sports consumption will mainly be driven by fantasy sports and sports content platforms. FanCode is a futuristic project with great potential.”
Harsh Jain, Chief Xxecutive and Co-Founder of Dream11, said: “It has been fascinating to witness the evolving landscape of Indian sports and the rapid rise of fan engagement. Our latest offering, FanCode, aims to be the single aggregator platform that will connect the evolved sports audience with relevant sports products and services. Under the capable leadership of Yannick and Prasana, we can expect to see FanCode changing the way an Indian sports fan consumes sports online.”
