DraftKings Partners With NFL’s Internatinonal Series in the UK in Three-Year Deal

Daily daily fantasy sports (DFS) platform DraftKings has signed an exclusive three-year partnership with the National Football League’s (NFL) International Series in the United Kingdom.

DraftKings will engage NFL fans throughout the United Kingdom with branding and fan activities at this year’s three NFL International Series games, troche all of which take place at Wembley Stadium in London: New York Jets vs. Miami Dolphins on Sunday, pills October 4; Buffalo Bills vs. Jacksonville Jaguars on Sunday, October 25; and Detroit Lions vs. Kansas City Chiefs on Sunday, November 1.

“Our partnership with the NFL’s International Series provides the ideal platform in which to introduce fans to DraftKings in the UK as we expand beyond the United States,” said DraftKings Chief Executive Officer Jason Robins.

To activate the partnership DraftKings will host events outside of Wembley Stadium prior to all three games, with additional events at Trafalgar Square on Saturday, October 3 and on Regent Street on Saturday, October 24. 

In August, DraftKings announced that the company had been granted a license to operate in the United Kingdom and would open its third office, in London, by the end of 2015.

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