DraftKings Continue NFL Expansion With Denver Broncos Partnership
November 20, 2014
National Football League (NFL) franchise the Denver Broncos has agreed partnership with daily fantasy sports company DraftKings, ed who become the team’s exclusive daily fantasy sports partner.
As part of the agreement, DraftKings will be featured on digital media and the Denver Broncos website, at the team’s Sports Authority Field at Mile High stadium with LED branding displaying DraftKings fantasy updates, and as part of the Broncos’ television and radio segments.
In addition, DraftKings will gain access to unique opportunities for fans, including tickets to games, VIP events and autographed memorabilia.
This is the second partnership DraftKings has signed with a professional football franchise. Last month, it announced a deal with the New England Patriots.
“Daily games and contests are truly the next frontier for fantasy sports, and the Broncos are proud to align with DraftKings, the company that is leading this charge in the U.S.,” said Derek Thomas, director of corporate partnerships for the Denver Broncos.
“Our partnership is an exciting way to provide our fans with another touch point for engaging with the sport and team they’re so passionate about.”
“After a thrilling 2013-2014 season, DraftKings is proud to be aligning with the reigning AFC Champions—the Denver Broncos,” said Paul Liberman, CMO and co-founder of DraftKings.
“The Broncos’ enthusiastic fan base and engaged community make us all the more eager to bring unique experiences to the Mile High City.”