Basketball Broadcasting rights DraftKings Euroleague Live Streaming Partnership

DraftKings acquires Euroleague live streaming rights

By Community | November 9, 2017

DraftKings announced today its involvement in the streaming of live sports through a partnership with Euroleague Basketball. It’s the first time that a fantasy sports operator acquires live sports rights.

Customers will be able to stream select Turkish Airlines EuroLeague basketball games directly through the DraftKings mobile app and toggle between fantasy contests and live content.

“Our goal is to become the one-stop destination and mobile companion for sports fans globally. Adding a live streaming component allows us to provide the best and most seamless product for our customers. This is what the future of sports looks like,” said Jason Robins, co-founder and CEO of DraftKings.

By the first quarter of 2018, DraftKings will offer US and Canadian-based customers the opportunity to live-stream EuroLeague games on the DraftKings app.

Customers will be able to stream one free game per week or watch multiple games by playing in a $3 and above DraftKings contest. DraftKings will also create original content to support EuroLeague.

“We are proud to be breaking new ground with such a forward-thinking partner as DraftKings,” Jordi Bertomeu, Euroleague Basketball president and CEO, said.

“Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate EuroLeague fans we have already but for the many new ones who will now discover our unique brand of basketball through DraftKings.”

Basketball Broadcasting rights DraftKings Euroleague Live Streaming Partnership