DraftKings and Sports Rights Owners Coalition added to Digital Strategy Masterclass

By iSportconnect | April 4, 2016

iSportconnect, the world’s largest private network for sport business professionals, is excited to announce Jeffrey Haas, Chief International Officer at Draft Kings and Mark Lichtenhein, Chairman of the Sports Rights Owners Coalition as the latest panellists for the Digital Strategy Masterclass.

The event will be delivered in partnership with Omnigon, the leading digital consultancy within the sport, media and entertainment industries, at the London Grange Wellington Hotel on 13th April

Haas and Litchtenhein will be joining:

–  Rüdiger Müller, Head of Digital at FIFA

–  Tracey Keenan, General Manager of WWE UK and Ireland

–  Stefan Kürten, Director of Sports Rights at European Broadcasting Union

– Bernd Huwe, Director of Sports and Entertainment at SAP,

– James Elliott, UFC Vice President and General Manager EMEA

– Luis Goicouria, Senior Vice President of Digital Platforms and Media Strategy at the PGA TOUR

You can view a full agenda for the Digital Masterclass HERE.

Jeffrey Haas is the Chief International Officer of DraftKings, a leading Daily Fantasy Sports (DFS) destination that is the fastest-growing company in the industry since its launch in 2012.

He oversees DraftKings’ business expansion into new markets outside the United States and manages the International operations team in the United Kingdom.

Haas is a business development veteran with more than twelve years’ experience opening markets for new gaming products around the world.

He previously managed the Discovery Channel’s Interactive Group in Canada and worked as an independent consultant for numerous technology, financial, media and gaming companies.

As non-executive chairman of the Sports Rights Owners Coalition and Non-Executive Director of the Ladies European Tour Mark Lichtenhein has a successful track record in the development and marketing of media rights and sponsorship and in driving innovation and change management in business, technology and sport.

Lichtenhein previously worked as the CIO for the European Tour, helping to develop and implemented a digital and technology strategy.

He successfully brought the Tour into the digital era, developing new business models and managing its direct relationship with the end consumer for the first time.

iSportconnect chairman Michael Cunnah said: “Jeffrey and Mark will be insightful and knowledgeable panelists and are perfect additions to our Digital Strategy Masterclass. DraftKings is a growing brand in the UK market and it will be interesting to hear Jeffrey’s views, while Mark has vast experience in this industry and i’m sure our delegates are looking forward to this unparalleled insight.

Invitation policy: The Digital Strategy Masterclass is an exclusive invite only event to Heads of digital media, technology, marketing, media and other similar positions from rights holders, brands and broadcasters.

To register your interest please contact Calum Watkins at calum.watkins@isportconnect.com

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