DP World Tour Signs Hero MotoCorp As Title Partner
February 4, 2022
The DP World Tour has announced that Hero MotoCorp will be the Title Partner for the upcoming Ras Al Khaimah Team Challenge – which will now be known as the Hero Challenge.
The Hero Challenge is a one-day exhibition event that will be played on Tuesday February 8 at Al Hamra Golf Club. It will feature 26 teams of two professionals per team playing over nine holes in a classic Scramble format. The event takes place in the build-up to the Ras Al Khaimah Classic, which takes place from February 10-13, and as part of this agreement, Hero MotoCorp will also be an Official Partner of the Ras Al Khaimah Classic.
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, is a big supporter of innovation in golf and the DP World Tour in particular. This includes its existing Title Partnership of the Hero Indian Open and the Hero Open at Fairmont St Andrews. The upcoming exhibition event is the latest in a series of Hero Challenges that take place on the DP World Tour each season, which see the world’s best players compete in unique challenges and competition formats.
Dr. Pawan Munjal, Chairman and CEO, Hero MotoCorp, said; “Golf has rapidly gained popularity on the world stage, and yet there is a constant need to push the envelope and bring innovation to attract younger audiences. Hero MotoCorp has been one of the largest promoters of multiple disciplines of sports around the world for more than two decades now, and Golf remains a key focus for us. The Hero Challenge has been one of our initiatives as part of this commitment. We are delighted to be the Title Partner of this unique one-day exhibition event. As part of this collaboration, we are also happy to be an Official Partner of the Ras Al Khaimah Classic.”
Guy Kinnings, Deputy CEO and Chief Commercial Officer of the European Tour group, added; “Hero MotoCorp have been a key partner in our drive to introduce innovative new formats into the game of golf. Whether it’s setting new Guinness World Records or bringing players together for fun exhibition events, our series of Hero Challenges are attracting more fans to the game. The Hero Challenge in Ras Al Khaimah will certainly be a unique test for the world’s best players, with a classic Scramble format no doubt leading to some remarkably low scoring.”