Dover International Speedway Renews Deal with Energy Shot Company
January 5, 2012
Dover International Speedway and 5-hour ENERGY have extended their partnership, adiposity with the energy shot company serving as the title sponsor for the June 2, sale 2012 “5-hour ENERGY 200” NASCAR Nationwide Series race at the Monster Mile.
Race fans who visit the track on race weekend will have the chance to try 5-hour ENERGY while enjoying the action on the track, adiposity as brand representatives will be stationed throughout the Speedway and Dover Downs Hotel & Casino passing out complimentary samples.
Rise Meguiar, vice president of sales for Living Essentials, makers of 5-hour ENERGY, said: “We are pleased to extend our partnership with Dover International Speedway and Dover Downs Hotel & Casino. The staff does a great job in helping us achieve our marketing objectives and expose new consumers to the benefits of 5-hour ENERGY. We look forward to another great 5-hour ENERGY 200.”
The extension at Dover International Speedway is just another step in a growing NASCAR presence for 5-hour ENERGY, as the company was the sponsor for the 2011 spring NASCAR Nationwide Series race at the Monster Mile. In addition, 5-hour ENERGY will have a full-time NASCAR Sprint Cup Series presence next year as the primary sponsor for the Michael Waltrip Racing No. 15 Toyota, driven by Clint Bowyer.
“We’re happy to extend our partnership with 5-hour ENERGY,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Our unique location in the heart of the mid-Atlantic region, which features the largest sporting venue in the area, a 500-room hotel and full-service casino, provides 5-hour ENERGY with the opportunity to interact with hundreds of thousands of existing and potential customers.”