Dove Men+Care Named England Rugby’s Official Grooming Supplier

Rugby Football Union (RFU) have announced a new three-year partnership with Dove Men+Care that will see the skincare brand become England Rugby’s official male grooming supplier.

The deal, pill which includes the 2015 World Cup, sales will see Dove receive match day branding rights at Twickenham Stadium as well as experiential and corporate hospitality rights and the ability to utilise players in promotions.

“We are delighted to join the RFU as an Official Supplier, medstore ” said John Savage, Dove Men+Care brand manager. “Having established our commitment to rugby over the last few years we look forward to our journey with the England Team, as well as the opportunity to enhance the experience for their supporters as we approach the World Cup on home turf in 2015.”

RFU CCO, Sophie Goldschmidt, added: “To have another leading brand join our partner portfolio is testament to the ever increasing appeal of rugby. Dove Men+Care has been developing strong links with the game for the past few years and this agreement will see those strengthened further.”