Dove Men+Care Launches ‘Easy Decision’ Marketing Campaign for March Madness

Dove Men+Care have announced a new marketing campaign throughout the 2014 NCAA Men’s Division I Basketball Championship. 

The new campaign from the brand will shine a spotlight on basketball’s top decision makers to show sports fans that Dove Men+Care is an easy decision for men’s grooming routines (during game day and beyond).

The new ‘Easy Decision’ campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily. The ‘Easy Decision’ campaign will highlight how Dove Men+Care body wash and bar offer more care for men’s skin1. The videos will air throughout March Madness programming as part of Unilever’s multi-year NCAA Corporate Partnership with CBS Sports and Turner Sports.

“Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock,” said Rob Candelino, Vice President for Unilever Skincare. “Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision.”