Dove Men+Care Launch New Marketing Campaign with Stanford University Coach Davis Shaw

Stanford University football coach David Shaw has agreed a partnership with Dove Men+Care Deodorant who will launch the ‘Care Always Wins’ campaign, to draw attention to the importance of care and how it helps end irritations inside the locker room and on the field.

As part of the ‘Care Always Wins’ campaign, Coach Shaw, who has earned multiple coaching leadership awards over his 20-year career, will inspire families and sports fans to visit DoveMenCare.com to nominate impactful coaches in their local communities for the inaugural Dove Men+Care Deodorant “Caring Coach of the Year Award.” Three K-12 coaches will be selected and honored in Atlanta, Georgia by the College Football Hall of Fame, an organization devoted to celebrating football’s greatest players and coaches as positive role models.

“Coaches have the power to teach much more than the physical elements of the game — my job is to guide players on how to be successful in the heat of competition, as well as in the classroom, and after graduation,” said Coach Shaw. “I am extremely proud to be part of a campaign that champions the influential role coaches play in young people’s lives every day, and hope we soon see a larger shift in how athletics prioritizes positive, caring attitudes.”

The Dove Men+Care Deodorant ‘Care Always Wins’ program will kick-off during the start of the college football season this week at Stanford University’s Fan Fest, on Saturday September 6, 2014.

“Dove Men+Care Deodorant is a brand dedicated to providing care in our products that help end underarm irritation, so that all men can stay focused on what matters most” says Matthew McCarthy, Senior Director of Deodorants/Antiperspirants, Unilever. “We understand how important care is in all aspects of life and admire the resounding impact a coach’s care can have on players. We are excited to put the spotlight on the most caring coaches who demonstrate how more care means less irritation on and off the field.”