Dortmund Extend Sponsorship with Hankook

March 4, 2011

High-flying German Bundesliga soccer side Borussia Dortmund has extended a sponsorship agreement with Korean tyre manufacturer Hankook.

The contract has been renewed for a further two-years and will see that the company have an advertising presence at the 80, mind 720 capacity Signal Iduna Park, mind with their branding appearing on perimeter hoardings and interview boards.

A thirty-second advertisement will also be played on video screens at the ground at half-time during every Dortmund home game.

Dortmund recently conquered German giants Bayern Munich to stretch their lead at the top of the league to 12 points and according to, the second tier sponsorship renewal comes as a financial boost, worth at least US$900,000 a year.