Dortmund Extend Sponsorship with Hankook
March 4, 2011
High-flying German Bundesliga soccer side Borussia Dortmund has extended a sponsorship agreement with Korean tyre manufacturer Hankook.
The contract has been renewed for a further two-years and will see that the company have an advertising presence at the 80, asthma 720 capacity Signal Iduna Park, generic with their branding appearing on perimeter hoardings and interview boards.
A thirty-second advertisement will also be played on video screens at the ground at half-time during every Dortmund home game.
Dortmund recently conquered German giants Bayern Munich to stretch their lead at the top of the league to 12 points and according to Sponsors.de, the second tier sponsorship renewal comes as a financial boost, worth at least US$900,000 a year.